For my final Advertising Campaigns class at the University of Oregon, my team and I created a marketing strategy for Kayak Gin, a craft gin from Talking Cedar, an Indigenous-owned distillery operated by the Confederated Tribes of the Chehalis Reservation in southwest Washington. Made with foraged botanicals from the Pacific Northwest, Kayak Gin offered a unique story and brand identity to build from.

Our campaign focused on getting more people to discover and try the product through a new Grapefruit Gin & Soda canned beverage, in-person tasting experiences, and strategically placed out-of-home advertising. By combining product innovation with targeted marketing, we aimed to increase brand awareness while highlighting the brand’s Indigenous roots and connection to the beauty of the Pacific Northwest.

Cascade Creatives team - Tyler Tran, Georgia Crook, Kelsey Mackle