WNBA X Detroit
WNBA X Detroit
Concept
With the announcement that Detroit will welcome a new WNBA franchise in 2029 and with complications surrounding the revival of the historic Detroit Shock name, I began to imagine what a fresh identity for this new era of Detroit women’s basketball could look like.
This passion project explores a full rebrand from the ground up, along with early-stage marketing activations. I set out to create a team name, visual identity, and brand story that feel authentically rooted in Detroit’s culture, history, and energy. The resulting concept blends the city’s Motown legacy with the attitude and edge of the iconic Detroit Pistons “Bad Boys” aesthetic.
Welcome to the W, The Detroit Supremes.
Branding
Uniforms
HomeAwayCourt and Mascot
Court DesignVinyl record perimeter design.
Diana The DeerInspired by Diana Ross of The Supremes, the white-tailed deer of Detroit.
Out-of-Home
Activations
Branded Courts Across The CityRepaint courts in Belle Isle Park, Riverside Park, and Campus Martius.
Presence at Local Festivals and EventsPresence at festivals and events with a branded tent, table, and dual basketball shootout game.
Collaborations
Togethxr collaborationDetroit Supremes Fear of God X WNBA
Carhartt Detroit Jacket